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Archive for June, 2013

Because of a spectacular controversy within the scientific community, Write Good! is stepping in to resolve mankind’s fundamental understanding of the very nature of the universe – yet again!

At issue is the appropriate name to be assigned to the Higgs boson, that highly elusive quantum particle that had escaped detection for decades by even the most sophisticated instruments. Last July, scientists at CERN in Switzerland discovered the theoretical boson using the Large Hadron Collider – a high-energy particle accelerator built to destroy the Earth. To nearly everyone’s surprise, the missing particle was found jammed in the kitchen drawer under a batch of photos from the researchers’ bass fishing trip to the Wisconsin Dells.

The scientific community was jubilant, especially the physicists at the Large Hadron Collider. Wine flowed freely at congratulatory celebrations, and soon drunken revelers were colliding anything they could get their hands on – note pads, car keys, bras – just for the flash and sizzle. One prankster even painted a giant smiley face on the collider’s earth-boring, black-hole-tipped nuclear bomb ovipositor, a practical joke that cost him the use of both arms.

CERN scientists enjoy brief respite from research as military concludes early test of Large Hadron Collider.

CERN scientists enjoy brief respite from research as military concludes early test of Large Hadron Collider.

To the discoverer of such a monumental find comes the promise of a Nobel Prize and with it more than $1 million, worldwide acclaim, the launch of their own celebrity clothing line, franking privileges, and a cameo appearance on The Big Bang Theory.

At issue: whether the Higgs boson particle should maintain the name of the British physicist, Peter Higgs, who’s credited with theorizing its existence. Rival scientists have launched a campaign to rename the boson as a way of sharing credit for the landmark discovery. Although Higgs has long acknowledged the work of others in formulating the boson theory, his rivals are not appeased. Some lobby publically for a name change, others routinely trash Higgs’ dorm room or drunk call him at 2 a.m. from the local physics-themed bar.

To properly rename the boson we must first understand the boson. What is its motivation? Where does it expect to be in five years? Turn ons?

Even among the subatomic particles – that powerful lobbying branch of the Nuclear Regulatory Commission – the boson is an enigma. Hairless and covered with bony plates, bosons are amphibious but give birth to live young, which they carry in their pouch until mature.

Sorry, Write Good! was looking at the wrong Web page.

Back in the 1960s, researchers first proposed a unique form of subatomic particle with the ability to create a field in which other passing particles had mass. Dubbed the Higgs boson, the theory involved a lot of math, chalk boards covered with little, squiggly characters, and men wearing white shirts, narrow ties and pants belted above their navels.

The Higgs boson is considered the backbone of the subatomic particles, often working long hours in a cramped office for little pay while Gamma rays get all the publicity. Mainstream media – which doesn’t understand science any better than Write Good! – dramatically dubbed the Higg’s boson the “God particle” because of its crucial, yet elusive nature as well as its deep voice and flowing white beard.

Simulated collision between two protons reveals ‘God particles’ in stunningly clear details of cheap sight gag.

Simulated collision between two protons reveals ‘God particles’ in stunningly clear details of cheap sight gag.

Without a solid grounding in quantum mechanics, we can only understand the workings of the boson by using an analogy. If not, we’ll move on to hand puppets, then a felt board.

Imagine that the universe is a small, modestly successful Greek-owned restaurant, possibly on the near west side of Chicago. The time: a few hours after the breakfast rush but before the lunch crowd. A group of rival scientists wearing their gang colors sit around a table glumly staring into their coffee mugs. The bell above the door chimes. In walks Professor Higgs accompanied by his boson, who take a booth by the door. A waitress reluctantly takes their order, complaining that she always gains mass when she comes within the boson’s field.

RIVAL SCIENTIST: Hey Higgsy, do you have to bring that thing in here?

HIGGS: Look, it’s an elementary particle pivotal in explaining all the forces arising between the subatomic particles that allow atoms to form. So, ya’ know, it ain’t my call.

RIVAL SCIENTIST: Dickhead!

SAM, THE OWNER: No trouble, boys! Don’t make me come out there.

RIVAL SCIENTIST: Ah, ferget it, Sam. We’re just being rivals.

HIGGS: Look, guys, I’m no happier than you about the way things worked out with…You-Know-Who here. But isn’t it time we just let it go? Who knows, maybe we’ll all get a shot at a Big Bang Theory walk on.

RIVAL SCIENTIST: Yeah, what the Hell, Higgsy. C’mon over and let’s have a beer.

Higgs and the boson join the rival scientists. Their table’s mass, suddenly altered by the boson’s field, tips over shattering crockery on the floor. They all laugh.

SAM, THE OWNER: Hey, you don’t bring that damn thing in here no more. OK? OK!

Anyway, that’s why it’s called the Higgs boson.

Permission to re-use this material for non-commercial purposes is granted provided that Dave Jaffe, www.davejaffecomm.com is appropriately credited as the author and source. Please feel free to link to this page.

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A Write Good!: The News report
Write Good!: The News — “All the story, plus lies!

(Christchurch, New Zealand) Researchers in New Zealand have found that Lego faces have grown angrier since the 1990s and that the popular toys may pose a risk to themselves and their loved ones.

“All the warning signs have been there. I mean, just look at the pirates – their pain, their despondency. It’s etched into their faces,” said facial recognition expert Enid Thimmel. “Well, not etched. I think they use decals. Or stencils. It’s not paint, is it?

“Regardless, you store these toys near the liquor cabinet, you’re just asking for trouble.”

Famously recognized for their iconic smiley features, by the mid-90s only about 80 percent of the Lego figurines wore happy faces. By 2010 that proportion had dropped to 50 percent, according to the team of academics from the University of Canterbury who arrived at their conclusion through scientific analysis of figurines facial expressions – an exhaustive process that involved months of playing with the toys, then goofing around with video games, ordering pizza, and marathon viewings of The Matrix movies followed by a lot of prank calls.

New Zealand study reveals subtle changes in facial expressions of Lego figures over three decades.

New Zealand study reveals subtle changes in facial expressions of Lego figures over three decades.


Parents groups have been quick to voice their concerns.

“We’ve long been aware of a sense of unrest among the Lego toys, especially the Star Wars Death Star action figures,” said Hillary Castern, president of Parents Without Pit Bulls.

“For instance, Janet Kilber’s mother said that my Carolyn smacked Janet – her very best friend – with a strut from a Corporate Alliance Tank Droid. Clearly, that was provoked by Boba Fett, possibly even Princess Leia.

“Janet’s mother’s a bitch,” she noted.

Child psychologists and industry experts are conflicted over how best to address the Lego figurines deep emotional distress. The toys are not responsible for what is a potentially treatable mental illness. On the other hand, they’re so easy to melt on a hot skillet.

In the swirl of controversy, the Denmark-based Lego Group has already canceled plans for its 2014 rollout of mini figures based on Russell Crowe.

Write Good!: The News is a money-losing subsidiary of Write Good!: The Blog.

Permission to re-use this material for non-commercial purposes is granted provided that Dave Jaffe, www.davejaffecomm.com is appropriately credited as the author and source. Please feel free to link to this page.

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Whether you’re a new graduate responding to that first job application or a laid-off professional living in a cardboard box under a railroad trestle, writing a proper cover letter could be your gateway to a rewarding career or at least a sturdier packing crate.

However, even the most seasoned job hunters find themselves intimidated at the prospect of creating a cover letter. “Am I boasting too much?” they worry. “Should I mention my references?” “How do you spell ‘embezzlement’?”

Such concerns are minor, except for the felony. Writing a compelling and powerful cover letter is a relatively simple task, especially if it’s about someone other than you. However, you’re all we have to work with, so let’s take a look. Stand up straighter! Don’t slouch!

Hmmmm…just how good are your references?

A well-written cover letter can mean the difference between placement in a job that fits your skills or one that surrounds you with choking fumes, hazardous molten steel and muscular, hate-filled men who bitterly resent you.

A well-written cover letter can mean the difference between placement in a job that fits your skills or one that surrounds you with choking fumes, hazardous molten steel and muscular, hate-filled men who bitterly resent you.

Too often cover letters tend to be formulaic, which is fine if you’re applying for a job writing formulae – a skill so specialized that you probably already have a job. But for those following a more traditional career track, using a standard, “one-size-fits-all” letter can produce such uninspired results as this:

TO: General Manager, One-Size-Fits-All Apparel Company

As a (go-getter; name-taker; butt-kicker: Select one) I believe I would be a (benefit; asset; formulae: Select one) to the One-Size-Fits-All Apparel Company. I offer a wide range of skills and an ability to (think outside the box; color inside the lines; fit into one size: Select one) that would help make your successful company even more (good; nice; real nice: Select one). I hope that you will consider my enclosed (résumé; bribe; blackmail photos: Select one) as you look over job candidates.

I look forward to hearing from you.
Respectfully,
(Your name; someone else’s name; more blackmail photos: Select one)

Technically speaking, there’s nothing really wrong with this letter, unless your intention is to be hired. If so, consider ways to create a letter that go beyond the mundane, past the merely interesting, into the realm of the creative, through the portal to the Dark World, out along the rim of the Oblivion Void….

Okay, that’s too far. Back this way, a little. A little more. Aaaaand…THERE! Put it in park, hand over the keys, and follow these rules:

  • A successful cover letter weaves an intriguing story about you, reflects an insightful grasp of the prospective employer, delineates your skill set, portrays your individuality, and expresses your business commitment, all in less than a half dozen words or, better yet, just a feral grunt.
  • Take the time to research a perspective company before you set pen to paper. Knowing how they operate will help guide the tone of your letter. Also don’t write with pen and paper. What are you, Charles Dickens?
  • If possible, target your letter to a person rather than an anonymous “Dear Sir/Madame”. This can prove a challenge as many companies, particularly large firms, rarely include the names of hiring managers unless they’re combat trained.
  • Mention mutual contacts. Do you and a company executive share a common acquaintance? Probably not, since they rarely associate with your kind. Still, it’s worth a little exploration through a practice the business community calls “networking” and the criminal courts call “stalking.”
  • Turn a personal trait or quirk into a unique benefit to a company. For example, which of these phrases stands you out from the crowd?

“I’m an enthusiastic team player!”

or

“I’m an enthusiastic team player who’s also highly radioactive. Consequently, I respect peoples’ boundaries.”

Finally, carefully manage your expectations of what a cover letter can accomplish. It is, after all, but the “appetizer” to your résumé, which is the “salad course” introducing the “entrée” that is your job interview. Hopefully, that won’t cause you a panic attack, or “spilled soup”, that requires a visit to the rest room, or “rest room”, to “rinse a stain” – puke – “use hand sanitizer” – pop a Xanax – then “return to the table” – call your therapist.

Bon Appetit!

Permission to re-use this material for non-commercial purposes is granted provided that Dave Jaffe, www.davejaffecomm.com is appropriately credited as the author and source. Please feel free to link to this page.

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A Write Good!: The News report
Write Good!: The News — “All the story, plus lies!

(CHICAGO) In the wake of the Chicago Sun-Times lay off of its entire photography staff as it seeks to reach a more “digitally savvy” audience, the newspaper continued that bold campaign Monday by sacking all of its reporters and eliminating the use of vowels in news stories.

“Just as photography has given way to video content in meeting the demands of our digitally savvy audiences, the rapid pace of news has outstripped the Sun-Times’ need for slow-moving reporters, with all their phone calls and ‘reliable sources’ and fact checking,” according to a statement from the newspaper.

“Plus all their loud typing and the coffee stains everywhere – it drives us crazy!”

To combine news gathering efficiency with enhanced multimedia content, reporters will be replaced with the Sun-Times newspaper delivery staff equipped with iPhones.

“Those kids on their bikes go everywhere. They probably see lots of news. Real stuff, too. Not just politics and all that overseas crap,” said Dolph Flagin, former assistant delivery dispatcher and now Sun-Times managing editor. “They can cover a story, write it, make a video, then fling it at your door all at the same time. They’ll even write those editorials, I’ll bet. They’re always giving me their opinions.

“Bunch’a loudmouths,” Flagin added.

New Sun-Times reporter covering pro-evil conference takes notes, writes story, shoots video, folds newspaper, then flings on doorstep. (Photo courtesy of same reporter.)

New Sun-Times reporter covering pro-evil conference takes notes, writes story, shoots video, folds newspaper, then flings on doorstep. (Photo courtesy of same reporter.)

The move to excise vowels from news stories has long been predicted by media industry analysts, although no other daily has been willing to take such a dramatic step until the Chicago Sun-Times, a multiple award-winning newspaper best known for its ease of page turning.

“How many letters are really needed to convey a thought? Has Wheel of Fortune taught us nothing?” said Derrick Fn of the Poynter Institute for Media Studies.

While traditional new gathering concerns itself with questions of Who? What? When? Where? and Why?, the Sun-Times fledging reporting staff will bolster efficiency by only focusing on “Who?” and “When?”

Write Good!: The News is a money-losing subsidiary of Write Good!: The Blog.

Permission to re-use this material for non-commercial purposes is granted provided that Dave Jaffe, www.davejaffecomm.com is appropriately credited as the author and source. Please feel free to link to this page.

Read Full Post »